False advertisement lawsuits because of their persuasive influence of powerful advertisement.

False advertisement lawsuits because of their persuasive influence of powerful advertisement.

I found an article on a company who faced false advertisement lawsuits because of their persuasive influence of powerful advertisement. The article posted below is about a company name Canada dry. They faced multiple lawsuits because they advertised their ginger ale soda was made from real ginger. Due to all of the tests performed it was concluded that real ginger was not detected at all! There was a 9% spike in sales due to the advertisement of real ginger. People were deceived in thinking when they brought ginger ale that they were looking out for their health.

https://www.mediapost.com/publications/article/321742/canada-dry-maker-faces-false-advertising-lawsuits.html

2.       

a.       I personally think the FDA is more reactive than proactive. They are proactive in trying to set controls and limits on items so that they could be beneficial, however, when there is a threat or harm done, the FDA becomes reactive. The FDA spends money on extensive training employees on how to properly handle recalls.

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