Game Theory And Strategic Behavior

Write a business report on Apple Inc. with the required information provided below. Use the same heading names (in bold) before presenting the information as requested.
November 20, 2019
There have been times when we have been on the outside looking inside with a variety of ideas on how things can change. For this assignment, you will place yourself as the CEO of an organization. Consider this: the organization has been conducting business the same way for the past 10 years. You have determined a way to restructure the organization, and you are now prepared to present your ideas in front of the board.
November 20, 2019
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Economics
: Master
: Essay
: English (U.S.)
: 1 pages/275 words One source due in 10 hours apa format 


Required Resources

Text

Please read the following chapters in: Managerial Economics:  

  • Chapter 11: Non-Price competition
  • Chapter 12: The economics of Competitive Strategy

Game Theory and Strategic Behavior

Suppose that GE is trying to prevent Maytag from entering the market for high efficiency clothes dryers. Even though high efficiency dryers are more costly to produce, they are also more profitable as they command sufficiently higher prices from consumers. The following payoffs table shows the annual profits for GE and Maytag for the advertising spending and entry decisions that they are facing.

GE

MAYTAG

Advertising = $12m

Advertising = $0.7m

Stay Out

$0, $30m

$0, $35m

Enter

$1m , $20m

$12m, $15

Based on this information, can GE successfully prevent Maytag from entering this market by increasing its advertising levels? What is the equilibrium outcome in this game?

Suppose that an analyst at GE is convinced that just a little bit more advertising by GE, say another $2m, would be sufficient to deter enough customers from buying Maytag, thus, yield less than $0 profits for Maytag in the event it enters. Suppose that spending an extra $2m on advertising by GE will reduce its expected profits by $1.5 m, regardless of whether Maytag enters or stays out. Would this additional spending on advertising achieve the effect of deterring Maytag from entering? Should GE pursue this option?

Guided Response: In 300 words or more, please, provide your response to the above discussion question. Please, show all your calculations and explain your responses. Substantive responses use theory, research, and experience or examples to support ideas and further the class knowledge on the discussion topic.

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