In working out your responses to the Discussion Question, you should choose examples from your own experience or find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies.
Consider the Bayer mission statement that can be downloaded from the company’s website:
http://www.bayer.com/en/mission-statement.aspx
Make a detailed evaluation of the mission statement explaining what you see as its main strengths and weaknesses.
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