Generating a good customer experience entails and the importance of understanding the customer perspective.

Select 2 separate products or services or any of the following that you have personal experience with:  2 products, OR  2 services, OR  2 companies, OR  2 institutions, OR  2 venues OR  2 events For example: if you select 2 products, one component must represent what you consider to have a ‘poor’ customer experience and the other component a ‘good’ customer experience.

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