Group Assignment: Research Proposal
Due on Mar 1st(Friday)
oHome Depot wants to make efforts to expand its marketing toward women.
oAn online retailer wants to go offline to boost business.
oAn ice cream company would like to debut new packing, new flavors.
oAre we charging the right price, and what would the sale impact be by lowering/raising the price?
oWhat improvements could we make to existing offerings to improve customer satisfaction, and increase repeat sales and referrals?
oWhat new offerings could we introduce to our existing customers?
oWho is not currently buying from us?
oWhy are these people choosing a competitor or alternative?
ØA well-thought-out and focused research question leads directly into your hypotheses—that is, what predictions would you make about the phenomenon you are examining?
For example, drawing on customer satisfaction literature, you predict that: there is a significant relationship between service quality and customer satisfaction.
So, you can further break down the components of customer satisfaction and service quality:
oCustomer satisfaction: low, high
oService quality: bad, good
Now, you can formally hypothesize that:
oH1: there is a positive relationship between service quality and customer satisfaction.