Marketing the International Basketball Federation essay



Build a sports audience paper. You’ll have more flexibility here with respect to topic and scope. A good way to think about this is that you’d be submitting a proposal to your boss in a sports organization. While you’re free to choose a sport or organization, all papers MUST support their recommendations with evidence from the book and SBJ sources (IMPORTANT!). Make sure you include:

  1. Goals. See Chapter 1.
  2. Situation Analysis. See Chapter 2.
  3. Fan Development Strategy. See Chapter 3.
  4. Brand Strategy. See Chapter 4.
  5. Promotion Mix. See Chs. 5 and 6.
Reviews (0)


There are no reviews yet.

Be the first to review “Marketing the International Basketball Federation essay”

Your email address will not be published. Required fields are marked *

error: [email protected]