MRKT20057: Management – Global Business Marketing – Report Writing Assessment Answer : Internal Code: D_AI_DEHE_BJA


MRKT20057: Management – Global Business Marketing – Report Writing Assessment Answer : Internal Code: D_AI_DEHE_BJA

Internal Code: D_AI_DEHE_BJA

Code: MRKT20057

Global Business Marketing Assessment Answer

Assignment Task: MRKT20057

Task Description – Individual Report

This challenging assessment/task will provide you a real-world experience through an applied and innovative task. Choose one of the following products:

  1. Danes coffee
  2. Aboriginal cultural tours

You have been hired as the Marketing Manager and your CEO has decided to investigate market opportunities for the potential international promotion and sale of their products or services to one of the following countries: MRKT20057

  • China
  • Japan
  • Korea
  • Singapore
  • UK

Choose one of the above countries and write a report on the potential opportunities and threats after conducting a strategic analysis of the environmental variables such as economic, political, social, cultural, technological and any other variables that would influence the market entry in that country. MRKT20057

It is recommended that students read various academic materials before writing this report. You will be expected to have consulted books, relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to write the report (i.e. support your arguments with theories and market figures). You should start working on the assessment as early as Week 4. MRKT20057

Students can follow the report structure below: MRKT20057

  • title page with unit name and code, student name, student id, and campus and date;
  • executive summary (not more than 1 page);
  • table of contents;
  • introduce the background information necessary to understand the product and the country of your choice;
  • discuss the environmental variables (economic/financial, political/legal, social/cultural, technological) that may affect your international marketing campaign in that country;
  • conclusion and recommendations for moving forward on the export opportunities or threats
  • list the references (at least 15 academic references)
  • Appendices (where required)

You can use the CQUniversity library database and Google Scholar to find journal articles. Remember to reference them in-text as you use them and add them immediately to your reference list. You must use APA Referencing and if using Endnote, you need to download and use the latest version. MRKT20057

Be creative! MRKT20057

To enhance the presentation of your assignment, use numbered headings and sub-headings to specify the information required for each of the above criteria. The assessment marking criteria below should guide you for this assessment task, in particular, the weighting attributed to each section of the assignment. Please use Times New Roman with font 12 and 1.5 line spacing. MRKT20057

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