Periodical Analysis



Periodical Analysis

Each student will review two athletic journals and discuss each commercial journal/magazine.Students will then analyze each commercial identifying the number of advertisements, the sponsors, the product being marketed, the target market for the advertisement, size, and rate the advertisement l using a scale of 1 to 5 or excellent, good, fair or poor.

Example of format

Name of Journal/magazine

Number of pages

Number of advertisement

Sponsors 1Product Target market Size ofAd Rating

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