In class assignment 3 Read Shih, H.P. (2004). An empirical study on predicting user acceptance of e-shopping on the web, Information & Management, 41, 351-368 and discuss the following: • Has the literature review section identify areas that needs further work and pinpoint discrepancies in the existing literature? Explain the areas and discrepancies. • Does it classify the existing body of knowledge in reference to what is already proved/known and unknown? Explain what is already known and what is still unknown. • Does it contribute to research questions that need to be worked further? Explain. ————————————————————————— An empirical study on predicting user acceptance of e-shopping on the Web Hung-Pin Shih* Information Management Department, Hsuan Chuang University, Taiwan, ROC Received 22 April 2002; received in revised form 31 October 2002; accepted 27 June 2003 2. Literature review 2.1. Technology acceptance model According to the theory of reasoned action (TRA) model [4,13], an individual’s performance in a specific behavior is determined by his or her behavioral intentions, which themselves are jointly determined by individual attitudes and subjective norms. Attitudes are defined as the positive or negative feelings of an individual toward a specific behavior, and these are influenced by individual beliefs. An extended model of TRA, namely the theory of planned behavior (TPB) was derived by adding perceived behavioral control as a determinant of behavior [2,3]. TRA and TPB have been empirically validated, and both models are widely used for predicting or explaining cognitive and affective behavior using the belief– attitude–intention–behavior relationship in social psychology. 2.2. Technological and organizational support Triandis  stated that facilitating conditions determine individual behavior. According to him, facilitating conditions represent the objective environmental factors that allow individuals to use an IS or IT. As verified in prior studies, organizational facilitating conditions affect individual use of PCs at work [38,44], and technological facilitating conditions determine individual intentions to use the Internet/ WWW. Moreover, organizational support not only influences PU and PEOU, but also affects the use of PCs [22,24]. Briefly, technological and organizational support can determine IT behavior.
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