Telemetrix ( B) – Telemetrix in Brazil : Indirect Export, Subcontract , or Licence?

file:///C:/Users/VIRUS2~1/AppData/Local/Temp/HEC150-PDF-ENG.PDF A Case Brief should not exceed 500 words (one single-spaced typed page). It should be written with the assumption that the reader is familiar with the details of the case. Each case will have several key issues faced by a firm or a manager that are relevant to the international nature of the business. For each case, do the following: Identify one or two of key issues. Present an argument for your choice, explaining what makes these issues “key” to the success of the firm using information from the case. Relate your assessment to the assigned readings. Conclude by recommending actions that the firm/manager should take, and explain your reasoning.

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