The Importance of Active Listening in the Sales Process

“B2B Sales” It is essential to converse with customers in order to gain critical information about and insights into their situations and to enable the salesperson to answer customers’ needs by offering unique, added-value solutions. Scholars have written exhaustively about the importance of active listening. In a well-written, 2- page page paper, imagine and describe a sales situation in which you, the salesperson, would employ active listening with a buyer. Your paper should follow APA guidelines and be concise, professional, and demonstrate knowledge of the concepts presented in this module and course.

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