What is Marketing?

The pharmaceutical and medical device markets are extremely competitive. You can’t watch TV without seeing an AD for a new drug or therapy. Select one pharmaceutical drug that is currently marketed to consumers.
January 24, 2019
HEALTH INFORMATION SERVICES
January 24, 2019
Show all

What is Marketing?

Marketing is a key function of a healthcare institution.

What do you think are the key differences between marketing healthcare services and marketing a tangible product like food, computers etc.? Is there a difference?

Also, discuss the importance of what this means to a Healthcare Administrator/Marketer.

For this discussion, answer the question and accompany your posting with references and examples.